About Heidi Getrouw

Meet Heidi Getrouw, founder and owner of Pure Brain Power.

I’m an entrepreneur and creator driven by the belief in people’s potential to achieve greatness. My journey has been shaped by a relentless pursuit of excellence and a passion for partnering with individuals (namely executives and entrepreneurs) committed to extraordinary outcomes.

At my core, I thrive on building meaningful connections and fostering creativity. Intentional listening is a key skill of mine to make deep connections and to show what previously was invisible. I’m at my best when collaborating with others to bring brilliant ideas to life.

My Story

With a background in various leadership roles, navigating many challenges to achieve great results, I’ve come to understand that

Great leadership is the ability to lead yourself first and then get your team onboard with your vision.

Without the ability to lead yourself efficiently you can not lead a team successfully from A to B.

My mission is clear: to be the catalyst for individuals to unlock their full potential as leaders and achieve remarkable results. By working with me, they see who they need to Be so that they Do what is required so that they can Have what they want, again and again.

‘It is about who you need to BE so that you can DO what is required so that you can HAVE what you want.’

Working with me

Here’s what I look for in people I work with:

  • Bold dreamers who are passionate about what they do.
  • Risk-takers who’ve had their fair share of wins and losses.
  • Those who aren’t afraid to step out of their comfort zone.
  • High achievers who know what it takes to succeed.
  • Folks who are disciplined and ready to put in the work.
  • Quick decision-makers who aren’t afraid of a little fear.
  • People who inspire me.

And here are the kinds of qualities I steer clear of:

  • Those who just hope things will change without putting in the effort.
  • Folks who let fear hold them back.
  • Anyone who blames others for where they are in life.
  • People who aren’t committed to showing up and giving their all.
  • Those who aren’t willing to work as hard as I am to make things happen.

Ultimately, my passion lies in helping people tap into their potential and achieve what may have once seemed impossible.

We are creative beings and we can create any life, business or success we desire. And as such the opposite is also true: we create or attract any misery, failure or the life we believe we don’t want. The secret is to realize how powerful your mind is and what beliefs and thoughts you permit to inhabit there. Once you change your beliefs from self-doubt whether you are good enough to make it into the determination to make it no matter what obstacles, you are halfway there.

I am living proof that once you have decided to get clarity on what it is you truly want and acquire the mindset and determination to make it anything is possible in life. That’s why I started Pure Brain Power. To help empower individuals that they can start the business of their dreams once they acknowledge the power of their mind and that they can create that successful business that they dream of!

Let's connect, strategize, and make extraordinary things happen together.